由國發會與中央廣播電臺及國立台灣大學新聞研究所攜手合作免費課程資源，透過雙語政策培養更多國際傳播人才！

授課講師：蔡蕙如助理教授

本課程深入探討媒體轉型、平台化之間的動態互動，以及它們在全球傳播領域對文化認同的影響。 本課程是專門為了渴望了解當代媒體複雜性的學生和專業人士所設計，必且以批判性的視角探討數位科技和平台的興起，是如何重塑我們溝通、感知和接觸媒體的方式。

透過一系列結構化單元，學員將研究從傳統媒體到數位平台的演變，分析媒體融合以及數位化的影響，並探索這些變化如何影響全球的文化認同。 課程將理論知識與實際案例研究相結合，讓學員能夠全面了解當前的媒體格局。

The course is a collaboration by the National Development Council, Radio Taiwan International and National Taiwan University's Graduate Institute of Journalism. In line with the Bilingual Policy, ​ these courses aim to cultivate more talent in international communication!

This course offers an in-depth exploration of the dynamic interplay between media transformation, platformization, and their influence on cultural identity within the sphere of global communication. Designed for students and professionals keen on understanding the complexities of contemporary media, this course provides a critical perspective on how digital technology and the rise of platforms are reshaping the way we communicate, perceive, and engage with media.

Through a series of structured modules, participants will examine the evolution from traditional media to digital platforms, analyze the effects of media convergence and digitization, and explore how these changes impact cultural identities across the globe. The course blends theoretical knowledge with practical case studies, providing a comprehensive understanding of the current media landscape.

課程大綱 Course Outline

A. 開場導言 Introduction

B. 全球媒體轉型 Global Media Transformation

C. 大科技壟斷、平台化及其全球影響 The Big Tech Monopoly, Platformization and Its Global Impact

D. 文化特性與全球混合性 Cultural Identity and Global Hybridity

E. 結語及反思 Conclusion and Reflection